Every great design begins with an even better story. —Lorinda MamoSEED Impact is a nonprofit capacity-building organization that helps under-resourced nonprofits and community groups improve their performance, align their daily work with long-term goals, and effectively measure and report their social impact. They needed a designer to help a variety of the nonprofits they supported with branding styles and impact report designs.
CLIENT
SEED Impact for Sole Train
BRIEF
This is one of several impact reports I created for SEED Impact clients. For the 2020–2021 Sole Train impact report, I had the opportunity to get creative and have some fun with graphics and icons.
“Sole Train is a community-building and mentoring program for youth that uses running as a vehicle for achieving seemingly impossible goals.” The challenges included using a template I created while customizing the layout and branding to make it unique to Sole Train, selecting appropriate quotes and photos to feature, and creating engaging data visualizations and graphics that supported the running theme. As a runner myself, I found it easy to draw inspiration from the multitude of running magazines I’ve consumed.
SKILLS
Art direction, data organization, copy editing, graphic design, and illustration