Good design makes a product understandable. —Dieter Rams

Womanhouse is an online platform, an independent media company, and a resource sanctuary dedicated to women's empowerment and healing. I created the branding for this company from the ground up.


CLIENT

Personal project for my company, Womanhouse.

BRIEF

As the founder of Womanhouse, I provided all of the marketing and communications services for social media, print, and the website. For this one-woman show, I reveled in the opportunity to develop all the branding guidelines and product designs, focusing heavily on my artistic side.

The first samples on this page are promotional pieces: the Womanhouse business card and two freebie downloadable PDFs I created to build the mailing list.

For the publishing arm, I created I Am Reclaiming Me, a structured journal for women in the early stages of healing from betrayal trauma, which provides writing prompts and educational content on the topic. This book is available at Amazon and other major booksellers.

I also created Coupleship: a set of activity cards to help couples rebuild connection after betrayal with healthy activities. These cards are also available on Amazon.

For my podcast, I Am My Passion Project, I created all of the graphics and artwork.

ASSETS

  • For the activity cards: Package (box), 52 two-sided cards, and a 24-page how-to booklet.

  • Offset printed book

  • Downloadable PDFs

  • Business card

  • Branded podcast graphics

SKILLS

For the book and cards: art direction, concepting, copywriting, sourcing poems and getting permissions, purchasing ISBNs, coordinating printing and distribution, book design for covers and interiors, illustrations, and promotion.

For the business cards, PDFs, and podcast graphics: Art direction, illustration and design, copywriting, printing prep, and uploading files.

TOOLS

For making: Procreate, Illustrator, and InDesign

For hosting: WordPress, YouTube, FB, Instagram, and Captivate

Previous
Previous

Seed Impact