Practice safe design: Use a concept. —Petrula VontrikisThe Morro Bay National Estuary Program is a non-profit organization that protects and restores the Morro Bay estuary and its surrounding watershed. They needed illustration and graphic design assistance for a variety of marketing projects.
Potential Nitrate Sources poster presentation graphic.
Potential Nitrate Sources poster design and illustrated elements.
Land Management poster design.
Land Management data visualization illustration.
Beats for the Bay poster design.
Beats for the Bay social media graphics and banner ad.
CLIENT
Morro Bay Estuary Program
BRIEF
The three projects above are ones I worked on for the Morro Bay Estuary Program (MBEP). The Potential Nitrate Sources project and the Land Management project required a series of technical illustrations, layout designs, and a templated MS Word doc. These materials were used for educational purposes.
The Beats for the Bay project was a fundraiser for MBEP. The music event included a live-stream concert by the ska band Upside Ska and a screening of a documentary about the bay. The challenge for me was to create a design that unified the bay and the band. To do this, I used branded colors and combined imagery of the bay and the band. I drew inspiration from vintage ska posters. To add some whimsy, I turned a photo of the band into a ska-style silhouette, and perched an illustrated sandpiper (native to the California bay) on the shoulder of one of the musicians. The final product was a poster, an Instagram post, and a Facebook event banner.
SKILLS
Art direction, digital illustration, layout design, project management
TOOLS
Illustrator and Photoshop