CLIENT
SEED Impact for Trinity Boston Connects
BRIEF
Create a new look and feel for a series of nonprofit grant reports. Sole Train was the first program to receive the new branding. For this project I created a new color palette, layout design and graphic elements for data visualizations and decorative accents. By digging into the program story and data content with "outside eyes," I was able to collaborate with SEED's director to help develop the the writing for the intended audience. I provided copywriting, with a focus on clarity and voice, to assist in storytelling which paved the way to clearer visual hierarchies, and a reimagining of graphs and data information to make program outcomes more clear.
SKILLS
Art direction, data visualization, digital illustration, layout design, copywriting