CLIENT
Readers 2 Leaders
BRIEF
Create the concept for an appeal letter to raise funds for the organization’s new building location. Design and illustrate the letter and envelopes for a mailing reach of 850 potential donors. Fleshed out the client’s minimal branding guidelines with a fresh new look and feel incorporating new graphic elements, photo styles, typography usage, and colors to create a vibrant and fun tone.
SKILLS
Art direction, digital illustration, layout design, project management
TOOLS
Adobe Illustrator & Photoshop