GOAL
I was thinking about a social media campaign to engage Readers 2 Leaders followers and inspire them to connect with the organization through sharing information, and potentially images, of where they read. The campaign would be part of the new outreach supporting their new building location.
PROCESS
I drew a character and environment in a brand style I was developing for them. Then animated the illustration and text in After Effects.
ASSETS
Animated video for Instagram and GIF for LinkedIn
TOOLS
Adobe Illustrator and After Effects