Design is thinking made visual. —Saul Bass.Readers 2 Leaders is a Dallas-based non-profit organization that helps children ages 3 to 12 build essential reading skills so they can succeed in school. They needed help creating illustrations and layouts for outreach materials.
Impact report.
Appeal letter.
CLIENT
Readers 2 Leaders
BRIEF
For this client, I helped to flesh out and evolve their style guide, creating graphics and icons that convey a unique, playful visual voice.
For both the impact report and the appeal letter, I provided art direction, graphic design, and illustrations. These were produced in print and on the web. The impact report design was inspired by the game Candyland. It was meant to be a playful way of communicating program statistics.
The appeal letter was intended to raise money for R2L’s new location. I created isometric illustrations to represent the rooms that patrons could help fund. These example also shows several graphic elements I created for templated use.
ASSETS
Print-ready reports and web graphics
SKILLS
Art direction, graphic design, photo manipulation, illustration, and data visualization
TOOLS
Adobe Photoshop and Illustrator