Readers 2 Leaders

CLIENT
Readers 2 Leaders

BRIEF
Provide art direction and graphic design for a print and web version of the R2L 2020–2021 Impact Report.

For this project I worked to flesh out the new branding style that I’ve been working on for R2L, creating photo graphics and icons that provide a unique visual voice for this reading-focused nonprofit organization based in Texas.

ASSETS
Report, social media graphic

SKILLS
Art direction, graphic design, photo manipulation, icon illustration, data visualization

TOOLS
Adobe Photoshop and Illustrator

PPCW Annual Report

CLIENT
Planned Parenthood Columbia Willamette

BRIEF
Create a concept and provide layout for a digital version of the 2018 PPCW annual report using branded colors, photography and fonts.

For this project I created an energetic and bold layout to give the report a fresh look. I used stylized photos with a duotone treatment to convey a mood while being representational of the organizational clientele. Custom illustrations were created to convey some of the organization stats in a fun and playful way.

SKILLS
Art direction, illustration, graphic design

TOOLS
Adobe Photoshop and Illustrator

Sole Train Grant Report

CLIENT
SEED Impact for Trinity Boston Connects

BRIEF
Create a new look and feel for a series of nonprofit grant reports. Sole Train was the first program to receive the new branding. For this project I created a new color palette, layout design and graphic elements for data visualizations and decorative accents. By digging into the program story and data content with "outside eyes," I was able to collaborate with SEED's director to help develop the the writing for the intended audience. I provided copywriting, with a focus on clarity and voice, to assist in storytelling which paved the way to clearer visual hierarchies, and a reimagining of graphs and data information to make program outcomes more clear.

SKILLS
Art direction, data visualization, digital illustration, layout design, copywriting

In the Mix Grant Report

CLIENT
SEED Impact for the New Jersey Performing Arts Center

BRIEF
Provide art direction, branding guidelines, copywriting and design for the 2020 NJPAC grant report.

For this project I provided I focused on creating layouts that utilized artistic elements flowing in and around text and images to emphasize the creative aspect of this program. I balanced limited photos from the program with carefully sourced stock photos, transforming each into black and white to create uniformity. Because data was so limited for this report, I made sure the story of the program came across with bold quotes and sidebars and inspiring graphics that move from one page to the next.

SKILLS
Art direction, copywriting, graphic design

TOOLS
Adobe Photoshop and InDesign

Jazz for Teens Impact Report

CLIENT
SEED Impact for the New Jersey Performing Arts Center

BRIEF
Provide art direction, branding guidelines, copywriting and design for the 2020–2021 Jazz for Teens impact report.

For this project I focused on creating layouts that utilized artistic elements flowing in and around text and images to emphasize the musical aspect of this program. I balanced limited photos from the program with carefully sourced stock photos, transforming each into black and white to create uniformity. This report was created in a similar branding style to this nonprofits partner organization, but I changed the colors and branding typography to create a differentiation.

SKILLS
Art direction, data organization, graphic design