Trackers Earth is a one-of-a-kind Portland based organization that offers outdoor skills and apprenticeship classes such as archery and and blacksmithing to adults and children. While working for Trackers as a freelance designer, and then the Lead Designer, I helped morph their brand by focusing on their story. I built on their branded color palette and chose fonts, design styles, and illustrations that communicated their rugged and crafty aesthetic.
These are some of the pages I designed for the Trackers website re-design. This was an eCommerce site for youth and adult classes as well as products.
Print and Digital Collateral
These are some examples of postcards, vinyl banners, web and print ads, as well as forms/one sheets I created.