In the world of design there are the sexy projects—and the frumpy ones. Or at least that's what some say. There are the Nike print ads, and then there are Word Doc templates. But, I think all projects deserve design love. One of the things I like doing as a designer is getting a simple document (preferably one that's just a wall of text) that has no clear design direction and finding the best way to organize information and present it in a clean, and sometimes fun, way. It's the nerdy part of designery. You need your Word Doc research table branded, or a more engaging one-sheet? I'm your gal! You've got some boring charts and graphs to share, let me at 'em.
Organizing information takes many forms depending on the content and audience. Even the driest material can be turned into something enjoyable to experience, or at least pleasant to look at. The most important tools for this design process are understanding the content and developing a hierarchy with design elements, size and placement of headers and body text; using color as a branding tool; and utilizing image for storytelling when the opportunity presents itself.