It's relatively easy to build a website these days with all the available templates, but it can be tough to give the final site personality beyond the pre-designed offerings. One way to help personalize web templates or add creativity to custom websites is to incorporate custom icons and illustrations.
Sometimes it can be a challenge to find the exact icon you need to represent a specific action. While working on the Trackers Earth I needed some unique icons for buttons, but I also needed them to all match. So, purchasing someone else's pre-made buttons was not an option. What I ended up doing was creating a custom set of icons for specific buttons—helping customers navigate the site in an artful way.
As with many brands, the use of story was very important to Trackers. There use of photography worked well for giving the viewer an idea about the adventures to come with class taking. But, the creation of stylized illustrations helped to forward the messaging.
Sometimes all it takes to personalize a website is just a couple of repeated unique elements. That's where a creative illustrator/designer can step in and step up the branding game!